Interac "Make Cash and Cheques History"
Seriously, who writes cheques anymore? It was time to convince consumers to give up archaic forms of money exchange for Interac e-Transfer. So how did we do this? By completely fabricating history, of course. With the help of Dr. Trapasso, our fictitious Doctor of Money Transferology, users were taken through a twisted version of history and its exaggerated perils of money exchange. Included were three long-form mockumentary videos and a collection of ridiculous relics, all packaged up in an engaging online experience.
Tropicana "Tree of Giving"
Welcome to the grove of good. Visitors were invited to pick an orange off the tree, and in exchange, Tropicana would donate a glass of OJ to Breakfast for Learning. The twist? After donating, each user received a unique URL to share socially, so they could watch their influence, and the 'giving tree', grow bigger. The more friends who donated because of them, the more entries they received toward the grand prize.
Co-Credit: Jonathan Careless
Virgin Mobile "Date 'em or Diss 'em V-Cards"
Why send an ordinary Valentine's card, when you can send a semi-heartfelt v-card? Your loved ones will thank you. Or perhaps stop talking to you.
Stephen Lewis Foundation "A Dare to Remember"
A nationwide campaign that invited Canadians to create their own dare, helping raise money for AIDS stricken families in Africa. Each person's fundraising page was managed and tracked through the microsite. If they met their fundraising goals, they would complete their dare. Thousands across the country participated, including the late Jack Layton, George Stroumboulopoulos, and even K-OS, who returned to his first job at the Bay for a day.